Yes ubikey is too new a concept for the mass to adopt. It comes from vacuum and stays in vacuum only on this forum and Mashedlife, Rohos, hobbists.
If you can take a transition path by incrementally add small functions to a memory stick, SanDisk (my corp) and others may open up the market for you guys. I will buy a concept proof prototype.
I remember there's a saying in Japan when I was there in 2000 -
1% of innovation is the best innovation for business
100% innovation is too risky for any business, you need to educate the market, change their behaviors, etc. easily take decades to get there.
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